Instagram giveaway rules: 8 templates you can copy
Good Instagram giveaway rules are short enough to read in a caption and clear enough to settle any argument. Use the rules generator, or copy a template below.
8 min readUpdated October 15, 2026
Instagram giveaway rules generator
Fill in your details and get rules ready to paste into your caption. Edit anything in [brackets] before you post.
You're responsible for the promotion, including the official rules, the offer terms and eligibility requirements (such as age and residency), and following the laws that apply to it and its prizes, including any registration or approvals.
No inaccurate tagging. Don't tag content inaccurately or encourage people to, for example by asking them to tag themselves in a photo they're not in. "Tag 2 friends" is fine as long as people tag real friends.
Two required statements. Every promotion must include a complete release of Instagram by each entrant, and an acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.
Instagram won't help you run the promotion, and you run it at your own risk.
Brazil. For commercial promotions in Brazil, Instagram points you to the rules of the Secretariat of Prizes and Bets (SPA) at the Ministry of Finance.
Posting the giveaway on Facebook too? Meta's Pages, Groups and Events Policies go further: promotions there must not require or encourage sharing, reposting or tagging others, so a tag-a-friend rule isn't allowed on a Facebook Page.
8 Instagram giveaway rule templates
Replace everything in [brackets]. Each template ends with the two statements Instagram requires.
1. Product giveaway
GIVEAWAY: win [prize, e.g. our new skincare set, worth $80]
How to enter:
1. Follow [@youraccount]
2. Like this post
3. Comment and tag 2 friends (real people only)
Rules:
- Open to residents of [country] aged [18]+.
- Closes [date] at [time, time zone]. Later comments don't count.
- 1 winner, picked at random from the comments on this post. Each account counts once, however many times it comments.
- We'll announce the winner here and in our stories, and message them only from [@youraccount]. We'll never ask for payment, passwords or card details.
- The winner has 48 hours to reply, or we'll pick an alternate.
- No purchase necessary. Void where prohibited.
- This giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram. By entering, you release Instagram from all responsibility.
2. Collab giveaway (two or more hosts)
GIVEAWAY with [@brandA] x [@brandB]: win [prize]
How to enter:
1. Follow [@brandA] and [@brandB]
2. Comment on this post and tag a friend who'd love it
Rules:
- Open to residents of [country] aged [18]+. Employees of both hosts and their families can't enter.
- Closes [date] at [time, time zone].
- [Number] winner(s), picked at random from the comments. Each account counts once.
- [@brandA] runs the draw and announces the winner. [@brandB] sends the prize within [14] days.
- Winners are contacted only by [@brandA] or [@brandB]. We'll never ask for payment or passwords.
- No reply within 48 hours means we pick an alternate.
- No purchase necessary. Void where prohibited.
- This giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram. By entering, you release Instagram from all responsibility.
3. Store or local business giveaway
GIVEAWAY: [prize, e.g. dinner for two at our restaurant]
How to enter:
1. Follow [@yourbusiness]
2. Comment with your favorite [dish/product] and tag the friend you'd bring
Rules:
- Open to people aged [18]+ who can collect in person at [address, city].
- Closes [date] at [time, time zone].
- 1 winner, picked at random from the comments. Each account counts once.
- We'll announce the winner in our stories on [date] and message them only from [@yourbusiness].
- The winner must collect the prize by [date], or we'll pick an alternate.
- The prize has no cash value and can't be exchanged.
- Our staff and their families can't enter.
- No purchase necessary. Void where prohibited.
- This giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram. By entering, you release Instagram from all responsibility.
4. Creator milestone giveaway
[10K] THANK-YOU GIVEAWAY #ad
To celebrate [10,000] of you, I'm giving away [prize].
How to enter:
1. Follow me, [@yourname]
2. Comment your favorite post of mine from this year
Rules:
- Open to residents of [country] aged [18]+.
- Closes [date] at [time, time zone].
- [Number] winners, picked at random on [date]. I'll share the recorded draw in my stories. Each account counts once.
- I'll only message winners from [@yourname] and will never ask for money, passwords or card details.
- No reply within 48 hours means I pick an alternate.
- Prize provided by [@brand]. [If you paid for the prize yourself, delete this line and the #ad above.]
- No purchase necessary. Void where prohibited.
- This giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram. By entering, you release Instagram from all responsibility.
5. Holiday giveaway
HOLIDAY GIVEAWAY: [prize], delivered before [holiday]
How to enter:
1. Follow [@youraccount]
2. Comment who you'd give it to and tag them
Rules:
- Open to residents of [country] aged [18]+.
- Closes [date] at [time, time zone]. We'll pick the winner on [date] and ship by [date].
- 1 winner and 2 alternates, picked at random from the comments. Each account counts once.
- We'll message the winner only from [@youraccount]. They have 24 hours to reply, or we'll go to the first alternate.
- No purchase necessary. Void where prohibited.
- This giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram. By entering, you release Instagram from all responsibility.
6. Story-share giveaway (Instagram only)
GIVEAWAY: win [prize]
How to enter:
1. Comment on this post and tag a friend
2. Share this post to your story and mention [@youraccount]
Rules:
- Open to residents of [country] aged [18]+.
- Closes [date] at [time, time zone].
- 1 winner, picked at random from the comments. Each account counts once.
- Keep the story up for the full 24 hours. We'll check the winner's story share before announcing. If we can't find it, we'll move to an alternate.
- We'll message the winner only from [@youraccount]. No reply within 48 hours means we pick an alternate.
- No purchase necessary. Void where prohibited.
- This giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram. By entering, you release Instagram from all responsibility.
7. Multi-winner giveaway
GIVEAWAY: [3] winners, [3] prizes
1st: [prize]
2nd: [prize]
3rd: [prize]
How to enter:
1. Follow [@youraccount]
2. Comment and tag 2 friends in the same comment
Rules:
- Open to residents of [country] aged [18]+.
- Closes [date] at [time, time zone].
- [3] winners and [3] alternates, picked at random in one draw from the comments. Prizes go in the order the winners appear in the result.
- Each account counts once and can win only one prize.
- We'll message winners only from [@youraccount]. They have 48 hours to reply. Unclaimed prizes go to the alternates, in order.
- No purchase necessary. Void where prohibited.
- This giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram. By entering, you release Instagram from all responsibility.
8. International giveaway
WORLDWIDE GIVEAWAY: win [prize]
How to enter:
1. Follow [@youraccount]
2. Comment where you're watching from and tag a friend
Rules:
- Open to people aged [18]+ (or the local age of majority, if higher) wherever this giveaway is legal. Not open in [countries you exclude].
- Closes [date] at [time] UTC.
- 1 winner, picked at random from the comments. Each account counts once.
- We pay shipping. Customs duties and import taxes are the winner's responsibility.
- If we can't ship to the winner's country, we'll offer [an alternative of similar value] instead.
- We'll contact the winner only from [@youraccount]. No reply within 72 hours means we pick an alternate.
- No purchase necessary. Void where prohibited.
- This giveaway is in no way sponsored, endorsed or administered by, or associated with, Instagram. By entering, you release Instagram from all responsibility.
Which rules Gifty checks for you
Match Gifty's settings to your rules:
One entry per account: always on.
Tag friends: set the minimum @mentions, and comments with fewer don't count.
Winners and alternates: set both, so your backups come from the same draw.
Gifty doesn't check follows, likes, story shares, age, location or whether tagged accounts are real people. Check those on each winner and move to the next alternate if someone doesn't qualify. Each draw includes up to 1,000 participants (unique accounts).
Instagram giveaway rules FAQ
What are Instagram's rules for giveaways?
The organizer handles the official rules, eligibility and legal compliance, must not encourage inaccurate tagging, and must include a release of Instagram and a statement that Instagram isn't involved.
Can I require people to follow my account?
Instagram's promotion guidelines don't ban follow requirements. Gifty doesn't check follows, so look at each winner's profile before you announce and use an alternate if they don't follow you.
Where should I put the giveaway rules?
In the caption. If the full rules are long, keep the entry steps, closing time and Instagram statement in the caption and link the full rules from your bio.
Can I change the rules after the giveaway starts?
Avoid it. If you must fix a mistake, edit the caption and explain the change in a story. In Florida, filed rules for promotions with more than $5,000 in prizes can't be changed at all (see giveaway laws).
Do I need "No purchase necessary" in my rules?
For US giveaways, include it. Requiring a purchase to enter, with no free way in, can turn a sweepstakes into an illegal lottery. This is general information, not legal advice.